047 – The Disruptive Episode
Pat is back from his sabbatical in Salt Lake City and Park Lake City Utah. Patrick is starting a stem cell center in Seattle, and he was gathering information. He thinks he might be the only orthopedic surgeon in the State of Washington doing stem cell therapy. Every tissue in the body is made of stem cells. He is interested in using adult stem cells from bone marrow to heal degenerative disease.
We also get to hear about Patrick’s meeting with famed branding and logo designer Lindon Leader. We learn about what it truly means to be a disruptor and the importance of following your heart and not someone else’s footsteps. This is a great episode chocked full of wisdom and synchronicities that get us one step closer to The Hollow Tube.
Topics Discussed Today
[02:54] The god particle started the whole shebang. In life, everything begins with stem cells.
[04:24] Dolly the sheep was cloned with stem cells.
[05:46] A single stem cell has the capacity to regenerate in perpetuity or forever. You can develop entire colonies of stem cells from one stem cell.
[06:09] You can program the stem cells in the laboratory to become whatever you want them to become.
[06:25] There are laboratories building large reservoirs of stem cells from fetal or embryonic tissue.
[07:01] People with diabetes have to inject insulin in order to maintain their blood sugar levels. You can create stem cells that will replace this need.
[07:33] Stem cells can even be implanted and reproduce a lost body part.
[07:50] Regenerative medicine means that we are using stem cells in order to get things to heal more quickly and more efficiently.
[08:06] Patrick is interested in adult stem cells. Adults have reservoirs of stem cells and their bone marrow. If we take cells from the bone marrow a certain percentage of those are adult stem cells.
[08:38] These stem cells can be injected into someone’s the or some other place that needs regeneration.
[14:36] Diagnostic ultrasounds allow you to see the pathology and the tissue. Patrick is going to get trained in diagnostic ultrasounds.
[16:15] Using an ultrasound, stem cells can be put directly into the tear.
[16:49] We carry stem cells around in our body and they are designed to be released naturally.
[17:43] Every cancer known to man begins in an area where there are stem cells in the body. The cancer causes the stem cells to mutate.
[20:31] Patrick is also going to offer PRP injections or platelet-rich plasma.
[24:30] Patrick is going to work in tandem with the ultrasound certified technician.
[28:34] Stem cells are the newest frontier in medicine. Eventually we will be able to replace things using stem cells.
[28:45] Patrick stayed in Park City, Utah where the Olympics were held not too long ago. He was trying to find a branding expert to help with coming up with a name and a great logo.
[29:15] He came up with Lindon Leader the inventor of the FedEx logo.
[29:53] Another synchronicity, Patrick was planning to go to Salt Lake City and Lindon Leader was in Park City, Utah.
[30:49] When Patrick called Leader Creative, Lindon Leader was actually the guy who answered the phone.
[31:25] Patrick was staying at a resort next to the slopes in Park City. Lindon and Patrick had dinner, and it was like they were two kindred spirits. They talked about everything under the sun.
[33:01] Lindon Leader is the most humble person you can every imagine, but he one of the best known branding experts who has come up with some of the greatest logos of all time. He did the Cigna logo and Hawaiian airlines.
[34:24] Simplicity and clarity are part of his design philosophy. He also uses something called clear space, which makes things clear and simple.
[35:21] Lindon Leader invented an entirely new font for the FedEx logo, so the clear space would create an arrow between the E and the X on the logo.
[36:10] Lindon Leader also likes to put a secret in his logos. Usually about 1 in 10 people can see it.
[36:35] Lindon was a kicker for the Stanford University football team. His hero was Jan Stenerud.
[37:23] Lindon Leaders father was good at everything. He was also a well-known physician and put himself through law school. His dad could do anything. Lindon got a degree in political science, but hated law school.
[38:20] Lindon’s brother followed in the footsteps of his dad and did everything that he did, and he turned out to be miserable. Always in the shadow and unable to fulfill those footsteps.
[38:56] Lindon quit law school and did what he wanted to do.
[39:13] He went to the Art Center, College of Design. He was always interested in design work.
[40:19] Lindon is both left brained and right brained. He analyzes the company from the inside out. He also teaches young designers.
[41:37] Logos need to have something to do with the company’s purpose.
[41:49] Lindon began his career with a guy named Saul Bass who was a designer and Academy award-winning filmmaker.
[42:09] Saul Bass created title sequences.
[43:47] Lindon wanted to learn under the best, but he also took a design drawing class being taught by a Disney animator.
[44:18] A lot of the work that Lindon does now goes back to his roots of learning animation.
[46:22] How having a pen in your hand prewires you to allow the creative juices to flow.
[47:11] The first thing Lindon does is to immerse himself in the topic of the business.
[48:18] The naming phase takes two weeks. Experience, wisdom, trust, and integrity.
[49:15] Next week, Patrick is going to get presented with 50 name ideas.
[50:14] He looks for snippets of words that encapsulate what your business will be.
[51:54] In April 2014, Lindon won The annual Tribeca disruptor Award. He is a fellow in The disruptor Foundation.
[54:20] People in Silicon Valley are disruptors.
[58:22] The disruptor awards are known as Maslow’s Silver Hammer.
[58:41] One of Maslow’s most famous quotes was, “When your only tool is a hammer, everything starts looking like a nail.”
[59:43] Patrick and Lindon are now friends, and Lindon will probably be on a future podcast.
[01:02:11] Challenge: look for the white arrow next time you see the FedEx logo.
[01:03:22] Go into nature and look for the space between the leaves. Pay attention to the space between words. Pay attention to the spaces in your thoughts. Pay attention to the pauses in your music. Look between the lines and get a sense of the vibration of this person.
[01:04:32] Don’t be afraid of doing something that is different.
[01:05:21] Next week, Michael is going to present an example of a disruption that he witnessed today.
[01:06:44] Patrick gives a shout out to George Randy from The Hunger Project. George is a mathematical genius and a disruptor.
[01:09:38] It’s always about the story.
Links and Resources:
Uncle Michael @TheHollowTube on Twitter
Uncle Michael @TheHollowTube on Instagram
Michael Bays on Facebook
The Hollow Tube Facebook Page
Fetal stem cells cause tumor in a teenage boy
Joe Rogan & Mel Gibson on Stem Cell Therapy
Fred Smith FedEx
Clay Christensen the Father of Disruption Theory
The Innovator’s Dilemma
Tribeca Film Festival
Sundance Film Festival
Maslow’s Silver Hammer
George Roundy The Hunger Project
“The stem cells form every tissue in the human body.” Dr. Patrick Bays
“A single stem cell has the capacity to regenerate in perpetuity or forever. You can develop entire colonies of stem cells from one stem cell.” Dr. Patrick Bays
“Once you see it, you can’t unsee it.” Dr. Michael Bays
“When you want to be the best, you’ve got to learn from the best.” Dr. Michael Bays
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